About Jeff Toffoli
Technical marketing leader and founder of Qualla, specializing in custom CRM development that replaces expensive SaaS platforms with 70%+ cost savings.
The Qualla Philosophy
I founded Qualla on a simple premise: most companies are overpaying for bloated SaaS platforms that carry decades of technical debt. HubSpot has 1,200+ microservices and 400+ MySQL databases. You're paying enterprise prices for unnecessary complexity.
🚨 The SaaS Problem
Most sales and marketing needs are simple CRUD operations. You don't need 1,200 microservices to send emails and track leads.
Health Product Declaration Collaborative (HPDC)
Marketing Director • 2023 - Present
💰 Replaced HubSpot with custom Neon + Resend solution, saving $40K+ annually
- • Built custom contact management system using modern tech stack
- • Achieved 325% increase in email performance through custom automation
- • Launched Material Health ToolSuite™ serving 800+ manufacturers
- • Drove 17% YoY membership growth (fastest in 7+ years)
- • Implemented "vibe coding" workflows for marketing team
Clarifai (AI Platform)
Technical Writer → Technical Marketing Manager → Senior Product Marketing Manager • 2019 - 2022
- • Led platform repositioning resulting in 3× enterprise pipeline jump
- • Built scalable enablement engine generating 2,000+ MQLs
- • Contributed to $60M Series C fundraising
- • Secured analyst recognition from Gartner and IDC
- • Managed technical documentation and API strategy
Qualla LLC (Founded 2017)
Technology Marketing Consultant • 2017 - 2019
- • Pioneered the "vibe coding" methodology for marketers
- • Built first custom CRM replacements for small teams
- • Developed SaaS audit framework saving clients 70%+ on software costs
- • Created technical content strategies driving 40% increase in leads
- • Established the foundation for modern custom CRM development
Technical Expertise
Modern Tech Stack
- • Database: Neon PostgreSQL with branching
- • Search: Typesense for <50ms response times
- • Email: Resend API for transactional emails
- • Frontend: Next.js with TypeScript
- • Workflows: XState for visual automation
"Vibe Coding" Methods
- • GitOps workflows for marketing teams
- • Configuration-as-code patterns
- • Visual state machines for automation
- • Type-safe email templates with React
- • Preview deployments for campaigns
SaaS Replacement Strategy
- • Cost analysis and ROI modeling
- • Feature parity assessment
- • Migration planning and execution
- • Team training and change management
- • Performance optimization
Development Architecture
- • Event-driven architecture from day one
- • Row-level security for multi-tenancy
- • Modular monolith before microservices
- • API-first design patterns
- • Zero-downtime deployments
Education & Certifications
Product Marketing Certified (PMMC)
2024
Salesforce Administrator
2019
University of Arizona
Bachelor of Arts in Economics
Arizona State University
Graduate Coursework in Computer Science
The Qualla Approach
I believe every company deserves software that works for them, not against them. Here's how I approach custom CRM development:
🔍 Audit First
Start with a comprehensive audit of your current SaaS stack to identify waste and calculate potential savings.
🏗️ Build Custom
Design and build solutions that match your exact needs using modern, maintainable technology.
📚 Train Teams
Enable your marketing team with "vibe coding" skills so they can manage workflows as code.
Result: 70%+ cost savings + full control + better performance
Ready to Escape SaaS Prison?
Stop paying enterprise prices for features you don't need. Let's build you a custom solution that costs 70% less and works exactly how you want.